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Words become Perfume. Words, suggestions and memories inside an essence.

 

The inspirations of Silvio Levi became the notes of an ideal diary, a collection of ideas shared with perfumer friends that gave birth to instant and spontaneous olfactory poetry.

 

An adventure made of passion, friendship and love for the perfumes that have involved up to now, the compositional genius of Maurizio Cerizza and Mark Buxton. It is surprising to discover how easy it is be to empathize the stories, how to feel part of it, because the perfume language does not have anything to envy about music, poetry or painting.

 

We are astonished by the emotions that the perfume can transmit; real and intense sensations, touch in the soul. We discover that the first words that come to mind belong to the narration that gave birth to the fragrances, without any conditioning regarding the olfactive pyramid. The accent is always on top of the fragrance, this is why a true “red accent” is the distinctive graphic element of the Italian brand.

 

Calé Fragranze d’Autore: a sensorial journey between hearing and sense of smell.

 “Smelling a fragrance without preconceptions can bring you to see images, to recall sounds, emotions, memories, but also colors, tactile perceptions that become extremely vivid and powerful”. - Silvio Levi

 

Composer Philip Abussi of Mokamusic was asked to record the sensations and the images that each fragrance evoked into him, without knowing anything about its name and story. Only afterwards Silvio Levi told Philip Abussi the initial inspiration of the story and the artist realized that he had understood the hidden message of the fragrance. So the desire to take part in this project was born: translating the olfactory stories into original music tracks. Some further adjustment brought Silvio Levi to exclaim: “This is my story!”.

 

The perfume language, matched with the music one, communicates emotions that touch the soul. The simultaneous hearing and smelling gives a great impact to the story that will be built into the listener’s mind. It is surprising to discover how this brings us inside every single story, how we can take part in it. A cooperation of excellence that gives value to the smell perception through sensorial influences and invites the listener to live a new perfume dimension which involves and moves deeply.


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