ATELIER VERSACE FRAGRANCES The Milan Fashion House launches a luxury collection of perfumes Conceived in 1989 as an “experimental laboratory”, Atelier Versace focuses on innovation and research in design, materials and technology. The entire haute couture collection is created in Versace’s Milanese Atelier - starting from the aesthetic research and visionary design to the hundreds of hours of meticulous workmanship by hand. Atelier has always represented a celebration of the origins for Versace – a reminder of Gianni and Donatella’s mother, a dressmaker who passed on the family’s sartorial traditions from her studio. The relentless pursuit of only the highest quality materials and exceptional craftsmanship has been translated into the creation of a line of exclusive fragrances in collaboration with EuroItalia, bearing the Atelier Versace name.