Carolina Herrera blazes further into the
world of sustainable men’s perfumery
with the release of Bad Boy Extreme, a
fiery new fragrance that boldly explores
a daring new tension between fresh
ginger and the warmth of vetiver des
sables, together with a seductive hit
of deep cocoa absolute and a woody
base of patchouli. To portray the core
message of brotherhood that defines this
new Eau de Parfum, the visual campaign
introduces an exceptional group of stars
including Josh Upshaw, Ty Ogunkoya,
Eric Martin and Aida Andrews, whose
confident vision of masculinity is as
diverse as the scent that they embody.

At one end of this tension lies a
shimmering spicy citrus top note,
the prime component of which is a
completely re-invented use of Ginger.
“We have managed to capture the fresh
and sparkling scent of ginger as it occurs
in nature, allowing us to inject Bad Boy
Extreme with an unusual take on citrus
freshness,” says Quentin Bisch. “This is
obtained through a process called Flash
Distillation, which allows us to find the
truest scent of the plant with a much
lower carbon footprint than when using
traditional methods”. To amp up this
vitality, ginger is joined by a zesty note
of fresh bergamot, which adds a linear
and long-lasting brightness to the scent.

The Bad Boy of today will go to
extraordinary lengths to demonstrate
loyalty toward his most intimate friends.
It’s a bond that’s fiercely durable, and
as diverse as the men in the campaign
themselves. From dashing to deep or
sensual to edgy, they realise that there’s
no strength without sensitivity, and their
individual energy is expressed in Bad
Boy Extreme as fully as their burning
bond of brotherhood.