Giorgio Armani unveils Sì PASSIONE ÉCLAT DE PARFUM, a new, powerfully luminous interpretation of the house’s iconic women’s fragrance Sì. Capturing a mood of bold, modern femininity, Sì PASSIONE ÉCLAT DE PARFUM evokes the effervescent power of passion that lights up one’s life and infuses it with meaning.

LIFE LIT UP BY PASSION

SÌ PASSIONE ÉCLAT DE PARFUM unveils a new, sparkling facet of the signature Sì PASSIONE fragrance. The name “Éclat” – “brightness” in English – symbolizes the fragrance’s sparkling notes, from uplifting bergamot to the crisp, radiant blackcurrant accord, which both fuse with fresh rose notes. This luminous fragrance, which belongs to the Floral Rose family, is composed of many ingredients that are responsibly and sustainably sourced. They are the bergamot from Calabria, Italy, which lends the fragrance its unmistakable sense of brilliance; rose Damascena from Isparta, Turkey; and vanilla Bourbon premium infusion from Madagascar. The sustainable sourcing of these ingredients is emblematic of the house’s respect for nature.